June 8

Job Post Tip: Voice Matters


The best job posts bring in the best applicants – take it from us. Here are our tips on how to improve your posting on Poached.

The tone used in your job descriptions can make a difference in how many applications you receive. Not to mention, your job post is a public-facing representation of your restaurant’s brand — so staying positive is the key to a great job description. It may seem like an insignificant detail, but with how competitive hiring is right now, every detail matters. You want those who view your job post to get excited enough about the opportunity that they take that final step in submitting their application.

One way to ensure your voice stays positive is to use optimistic and inclusive language when listing out traits or qualifications you are hoping for in an applicant. For example, “ServSafe certification is a plus!” Or “Ideal candidate has 2+ years experience, but we’re open to training the right person.” Rather than saying “Only ServSafe candidates need to apply” or “Must have 3+ years of experience.” While this type of language intends to weed out the unqualified applications, the reality is that you’re likely pushing away someone great. Try to be encouraging, but in a way that still allows you to describe what’s needed to perform the job.

Before a worker applies for a job, they likely envision what it could be like to work there and if it has the potential to be a good fit. Your job description is the place to paint a positive image of your business and why your company is a great place to work. Having something good to say about your company, the employee culture, and any benefits the position offers can go a long way in enticing an applicant to submit their application to your job over your competition.

About the author


Ashley McNally likes to cook, loves to bake, and is always dreaming of her next meal. With over 13 years of experience working in various roles within a restaurant — McNally has made a home in hospitality.


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